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Open source customer relationship management software

Custom Sales

Article from ADMIN 49/2019

By Rick Timmis

SuiteCRM 7 is a powerful open source enterprise customer relationship management solution.

SalesAgility forked the SugarCRM project back in 2013, with a bold vision to deliver an enterprise-ready, 100 percent open source customer relationship management (CRM) system when the "commercial open source" SugarCRM project did not meet expectations [1]. SuiteCRM is dedicated and committed to maintaining the free software ethos and to delivering 100 percent commitment to the open source community.

Features and Application

CRM solutions have become a cornerstone of successful business and have experienced rapid commercial growth since cloud pioneer Marc Benioff [2] brought Salesforce to the market in 1999. SuiteCRM is a very powerful business toolkit. Beneath its mild and perhaps slightly antiquated user interface is hidden a powerhouse of business automation and management tools.

SuiteCRM offers much, much more than clever contact, communication, and sales opportunity development. It provides almost all the features of a full Enterprise Resource Planning (ERP) system: product inventory, invoicing, marketing, document management, project management, support case management, event management, location mapping, email marketing, workflow automation, and more.

In this article, I offer a good level of understanding of the SuiteCRM tools and modules. Equipped with this knowledge and just a modest amount of work, you can establish a fully functional business system with significant levels of automation.