Watch Your Step

Is Bing Chat Enterprise for You?

You need to think about whether it makes sense to use Bing Chat Enterprise. If you are logged in with an account in Azure AD/Entra ID on a computer that is part of a matching Microsoft 365 subscription, Bing Chat Enterprise can be used in Edge, and Copilot with Bing Chat Enterprise is available on Windows 11. At the same time, Edge activates business mode, which also protects the other data in the browser.

The Microsoft 365 E3/E5 and A3/A5 and Business Standard/Premium subscriptions all have access to Bing Chat Enterprise (see the box "Bing Chat Enterprise Is Not Microsoft 365 Copilot"). As soon as users with a license in this subscription open Bing Chat, Bing Chat Enterprise is automatically enabled. Of course, this requires a login to Azure AD/Entra ID.

You can enable Bing Chat Enterprise and manage it in the associated Admin Center, which is currently still under development; however, you can already see whether the service is active. The Admin Center can be accessed under https://www.bing.com/business/bceadmin. The feature set is currently still limited, but further options are likely to be introduced in the future.

Bing Chat Enterprise can only be used in the browser; API access is not possible. However, companies can register with OpenAI for ChatGPT Plus/Enterprise to enable API access. That said, Bing Chat Enterprise and Windows Copilot have nothing to do with ChatGPT Plus or Enterprise, although all three AI services are based on the OpenAI LLM GPT-4.

You can either launch Bing Chat from the Copilot icon in the top right-hand corner of Edge or log in with Bing.com/chat . Bing Chat Enterprise can also be used with Google Chrome.

Conclusions

Microsoft is significantly accelerating the spread of its AI services in the various applications. Windows Copilot lets you control the operating system directly in Windows with AI functions and lets you work with generative AI on the basis of OpenAI GPT-4 in the same way as with ChatGPT. Copilot is also available with Bing Chat in Edge and Chrome.

Bing Chat Enterprise is interesting for companies with a Microsoft 365 subscription because it protects company data. The control options for admins are currently still quite new and not very extensive. However, you can expect the management tools to become more powerful as the AI feature set grows.