AMD Announces Custom Chip Operation

The new business unit will address customers with high-volume, high-value applications.

AMD has announced the launch of a new business unit that will focus on providing custom system-on-a-chip solutions for customers with specialized needs. The Semi-Custom Business Unit will collaborate with customers on designing the systems. According to AMD, the new group will focus on "high-volume, high-value applications across a wide array of markets, including: gaming, set-top boxes, smart TVs, PCs, tablets, servers, high-performance computing, and infrastructure applications.

According to AMD Senior Vice President Lisa Su, "Innovation in computing over the next decade will come from deep knowledge of hardware, software, and system expertise. The charter of the Semi-Custom Business Unit...is to provide OEM customers access to leading-edge IP to create tailored and differentiated solutions. AMD's high-performance heritage, strategic investments in IP, and SoC design methodology enable customer-specific solutions that are truly one-of-a-kind."